Hyundai Motor

The Hyundai motor company is the largest automaker in South Korea and ranks sixth overall in the world. Because of its affordability, Hyundai was seen as more of an economy car than anything else and the company soon began a focused campaign to revamp their image and compete on the world market and be seen as a legitimate threat to other, similarly ranked cars. After a boost from the Ford Motor company for the production of its other models, Hyundai finally released the Sonata, which was the first car produced with their own technologies.

Although Hyundai cars were considered to be one most affordable in the world, they soon became associated with poor quality, unreliability and shoddy workmanship. This bad reputation hurt the company's image terribly and cost millions of dollars in lost sales and franchises in the US began to reject deals with the company. However, rather than go under, the company decided to overhaul its operations, redesign its vehicles and improve their reputation, putting them back in the race as a competitor in the legitimate world of auto manufacturing.

After their drive for success on the world market, Hyundai put their money behind their campaign and began putting major investments into the manufacturing, design and research of their new models. Finally, as part of an aggressive campaign to market their latest lines, Hyundai presented their now-famous 100,000 mile, 10-year warranty to all cars sold in the United States. After the major success of its campaign, Hyundai was ranked as one of the top one hundred most valuable brands in the world and has become the fastest growing brand in the United States.

The Hyundai brand quality has been widely recognized and has won numerous awards for their most recent lines, making them direct threats to cars such as the Toyota Camry and Honda Accord. Perhaps the most popular design is the Hyundai Elantra, a mid-sized car that the Hyundai company boasts has, "the most interior room for a sedan in its class." Some of the standard safety features include six airbags, 4-wheel disk brakes and electronic brake force distribution. While the Hyundai Elantra carries the much-loved 10-year, 100,000 mile warranty and is an affordable, reliable, high-quality-mid-sized car, it is not without its share of flaws, albeit, none of which are related to the previous issues that had once threatened to destroy the company's reputation.

The Hyundai Elantra may have trouble in the midrange speed, lacking the pep of other, similar cars and is falling somewhat behind other cars in its class for a somewhat out-dated style and an anti-lock brake system that is only an optional, rather than a standard feature. The weaker engine of the Hyundai Elantra may cause it to be left behind other similar cars, such as the Kia Spectra, which has a number of features over the Elantra and is lower in price. Overall, however, its value, along with the impressive warranty makes this car and others in the Hyundai family at least worth the time it takes to look.

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