Audi
The Audi car company is one that prides itself on its ability to deliver the kinds of cars that its customers want. With customer satisfaction at the heart of their operations, Audi has won numerous prizes and awards for design, customer service and innovation. Audi also has been very visible in sports car racing, and ranked the first in the historic diesel sports car race at the 2006 12 Hours of Sebring.
According to www.audiusa.com, "Audi manufactures exquisite cars - attractive, sophisticated and technically formidable. Our success stems from creativity, commitment and enthusiasm - and dedication to giving drivers and passengers exactly what they want. Consistently leading the way through groundbreaking innovations, we strive to continually advance and show what we mean by Never Follow."
The German-based Audi car company is one of the oldest in the country, forming after the merger of four independently owned car companies Horch, Wanderer, DKW and Audi - decided to converge into the current Audi AG company. The Four Rings, the emblem that represents the company, has become the symbol of quality in design and technology that has set an impressive standard for foreign and domestic manufacturers alike. Audi AG boasts a rich history of loyal and dedicated customers who have been with the company since its inception, which is claim that very few car companies tout with all honesty.
The Audi AG company has a progressive approach to its manufacturing process, working to keep up with current legal standards as well as trends in customer interests in each country where Audi is sold. Some of their trademark innovations include the Quattro ® all-wheel design for better traction and control of all four wheels for active safety and adaptive lights, which allows for better distance visibility and overall visual safety. Adaptive lighting means that the car's headlights will anticipate curves in the road as well as obstacles and bring them to the attention of the driver with a dynamic lighting system. One of the most popular innovations in the Audi series is the Multi Media InterfaceTM technology. The best feature of this technology is the intuitive system that provides a variety of entertainment options from entertainment to information to communication. Essentially, this is a small computer that controls many of the optional components of the vehicle, such as air conditioning and the navigation system.
The Audi company did suffer several image problems in the 1980s when it was widely reported that a flaw in the car's engine design caused the gas pedal to randomly accelerate without being pressed. Eventually the Audi company was released from any blame; however it caused significant damage to the image of the company, as the accusations could never be truly disproved.
The Audi company is known for their excellence and quality, but expects to pay for it. Because these cars are considered to be top of the line in many ways, often being compared to BMWs or a Mercedes, the price will reflect this. Also, consider the cost of repairs. Foreign cars are notorious expensive to fix, as many of the parts are not available outside of Germany. In 2006, the Audi 8L W5 was listed by the Forbes Auto report as one of the top ten most expensive cars to insure.
Official Audi Web Site: www.audi.com
Audi USA: www.audiusa.com
Audi used cars (Germany)
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